THE PERFECT ENVIRONMENT was an initiative which invited artists to contribute to the Rocking the Daisies festival experience through a unique art installation. The aim was to communicate the’green’ values of the Rocking The Daisies Music Festival. Through this, Levi’s® Original Music created a platform for these artists to demonstrate their conscience through their work and allowed them to market themselves to all festival goers through the widely successful exhibition at the festival.

Their artwork was later exhibited and sold through Hemporium’s flagship store.